Pain is not normal, whether it's day 3 or day 30. If you are experiencing pain or soreness you may need help learning how to position and latch your baby properly. You may feel awkward or unsure about how your baby is breastfeeding. In-home support from an International Board Certified Lactation Consultant (IBCLC) means getting the one-on-one attention to learn how to nurse with confidence. And watch this space for our new website!